ILLIT's 'Not Cute Anymore' music video has surpassed 10 million views in just two days

ILLIT is finding traction with their latest release, as the music video has topped 10 million views.

On November 24th KST, ILLIT released their debut single album, 'Not Cute Anymore', as well as a music video for the title tune.

The video was released on the HYBE Labels YouTube account, and by 11 p.m. on the 25th—just two days later—it had received over 10 million views.

ILLIT celebrates each member's uniqueness by expressing the multiple forms of "me" concealed beneath "cuteness" through sophisticated suits, cool denim styles, and amusing pajamas.

'Not adorable Anymore' expresses the simple sentiments of not wanting to be viewed as adorable. The song debuted at the top of the YouTube Trending Music charts in 20 different countries.

The international media is also paying interest. The Singaporean site Bandwagon commended the song for its "minimal production, conversational vocal delivery, and addictive hook."

According to them, "while ILLIT aims to break free from the label of cuteness, they still reveal a hint of it—and that contrast makes the transformation even more appealing."

Meanwhile, on November 28th, ILLIT will make his debut on KBS-2TV's Music Bank with 'Not Cute Anymore'.